Case Study: Guided Product Discovery

Published on for Cloud Four

If you shop online, you’re probably familiar with product listings. These long scrolls of available stock are as commonplace in ecommerce as shelves are in brick-and-mortar stores. Because long lists get overwhelming quickly, we often divide our products into categories and add sorting, filters, search and/or comparisons. These features help customers discover the right purchase for them.

But this process of elimination can be a tall order for some product categories. It’s one thing to decide which color socks you prefer: It’s quite another to know how much wattage you’ll need from a portable generator.

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