Are magazines cool again?
Late last year, I did not renew my subscription to Wired. The persistent stream of monthly magazines I’d nurtured for years slowed to a trickle, then dried up entirely. The end was graceful and quiet. I barely noticed.
My theories, so far:
Magazines were most profitable when they focused on breaking, timely subjects. The internet is much, much better at this, so it ate their lunch. Print can now re-focus on its inherent strengths, just as painting did following the advent of photography.
The container is as unessential as ever. The tactile, seductive quality of well-designed wood pulp exaggerates its significance relative to the content therein.