Overview
It’s been a pleasure of mine to count inventor Daniel Wood as a colleague at US Digital, creator of the Self-Balancing Unicycle that made the rounds on YouTube and Digg. Rather than explain the coolness of the SBU, I’ll let the wonderful promo video created by Valeo Visual (another client of mine) do the talking:
The project required a much quicker turnaround time than usual, so we quickly outlined some of the primary goals:
- Clearly and simply communicate the name “Focus Designs.”
- Incorporate a figure riding the SBU.
- If possible, abstract the symbol to be applicable to possible, future designs.
The image is recognizable as a unicycle rider to those familiar with the product, but abstract enough to allude to transportation or mechanics in general. The colors and subtle, glassy rendering were chosen to match the pre-existing identity elements of Focus Designs.