Techweek is a groovy five-day conference and expo at the Merchandise Mart in Chicago. I’m excited to be sharing the main stage with Abby Ross of Blueeye Creative, Birju Shah of SugarCrew and Nathan Verrill of Natron Baxter Applied Gaming for a lively discussion on game design as it relates to user engagement:
The integration of game elements or gamification in design, internal or external marketing strategy or as an employee management tool is a blossoming trend – in fact 2012 may be the year of Gamification. The term gamificaition is used to describe organizations using game mechanics to drive engagement in traditionally non-gaming products. Brands such as Starbucks, Nike, Sales Force or Microsoft are leveraging game mechanics to encourage external audiences to engage in desired behaviors and some companies, such as SAP, Deloitte or IBM use gamification techniques for internal employee motivation. During this panel we will explore often used and confused terminology of Game Mechanics, Game Design and Gamification; discuss examples of how brands are leveraging gamification to influence audiences; and discuss top seven best practices for success.
I hope to see you this Sunday at 2pm on the main stage!