Designing for the Greater Good, a new book showcasing the best in cause-related design

In just a few short days, Collins Design (an imprint of HarperCollins Publishers) will release Designing for the Great Good, a new book celebrating the best in marketing and design for nonprofit and organizations (incidentally the first of its kind).

I’m extremely pleased to be included in the publication. The logo I created for the Vancouver-based music and dance organization Luceo is featured therein. Luceo taught me to play an A, B and G on my guitar before I moved back to Oregon, so seeing their logo in print is extra special for me.

From the publisher’s press release:

Created as a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, Designing for the Greater Good is based on authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with nonprofits and corporate communications departments across the country.

“After nearly a decade of studying cause marketing campaigns, I know that strong design is absolutely critical to success,” commented David Hessekiel, president, Cause Marketing Forum. “As a unique showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable addition to the cause marketing literature. This collection of work, often created in spite of low budgets and organizational impediments, should be an inspiration to creatives, nonprofit and corporate marketers alike.”

The official release date is January 26th, but you can pre-order the book now from Amazon, Barnes & Noble and Borders. I’d want a copy for my shelf even if I wasn’t in it!

IMG_0508Update (January 28): I received my copy today, and it looks amazing! The cover has a beautiful metallic finish to the type that has to be seen to be appreciated.

I’m very glad that my name is spelled correctly and even happier at how nice the logo looks (on page 227 if you’re curious). I am a bit puzzled as to why they listed my city as Newberg, Oregon. I’m sure Newberg is lovely, but seeing as I’ve never been there, my association with the town is grossly inaccurate.

Responses

Vin Thomas says

Very cool Tyler. I can always use books like this to mull over and gain some insight into design techniques.

Congrats!

Responded

Tyler Sticka says

Thanks, Vin! Care to share any of your favorites?

Responded

Joe B says

Congrats, that’s very cool.

Responded

Vin Thomas says

Smashing Book looks great. It’s definitely on my wish list! And I also have my eye on Sexy Web Design by Elliot Jay Stocks.

I often find myself admiring books that have nothing to do with design and gain inspiration from them just because they are well designed books. A great example would be the “One” book that I found at Starbucks. Great layout!

Responded

Tyler Sticka says

You have to love any book with a chapter called “Interfaces are sexy!” Nice picks.

Responded

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