One of the biggest thrills of identity work is unexpectedly seeing your design in use. Case-in-point, this snazzy logo-baring garb from David Martschinske Photography and Focus Designs (makers of the self-balancing unicycle).

Despite the recent trend toward highly dimensional identities, I still believe in high-contrast, graphic marks that retain versatility regardless of media. When I see my designs sewn into cloth or laser-cut from aluminum, I’m extremely happy with that choice. As much as I enjoy watching traditional media’s implosion, there’s something to be said for symbols rendered in a tactile fashion.

Thanks to David Martschinske for sharing.