Logos and fashion collide!

One of the biggest thrills of identity work is unexpectedly seeing your design in use. Case-in-point, this snazzy logo-baring garb from David Martschinske Photography and Focus Designs (makers of the self-balancing unicycle).

David Martschinske hats

David Martschinske and Focus Designs shirts

Despite the recent trend toward highly dimensional identities, I still believe in high-contrast, graphic marks that retain versatility regardless of media. When I see my designs sewn into cloth or laser-cut from aluminum, I’m extremely happy with that choice. As much as I enjoy watching traditional media’s implosion, there’s something to be said for symbols rendered in a tactile fashion.

Thanks to David Martschinske for sharing.


matt lohkamp says

hey cool, those two hats with the pre-roughed-up brims look neat in particular.


Tyler Sticka says

As much as I like the “DM” mark on it’s own, I have to agree that the roughed-up hats are the most stylish.


David Martschinske says

Dude, Tyler you rock man. I’ll try to get my embroidery guy to do a tStick exclusive with the DM design on a military cap.


Tyler Sticka says

Right on. I love that you have an “embroidery guy.” Gotta love face-to-face collaboration!


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